|
SRCP’s media division has a staff with a combined 160 years of media-buying experience. What does this mean for you?
Simple. It means:
- Experienced aggressive negotiations that result in much lower costs to run
your advertising.
- Accurate monitoring of the media marketplace so we can notify you when we
should place your media time to get the lowest rate.
- Reliable and very frequent reports about how much advertising your opponent(s)
are running, and where.
- Very quick turn-around in a crisis.
- Expert use of cable and radio, particularly rural radio.
- State-of-the-art software that ensures instantaneous turnaround.
- Accurate monitoring to make certain the correct ads are running.
- Careful monitoring to get make-goods for any station mistakes.
In addition to audience demographic research (Nielsen and Arbitron), SRCP also subscribes to Scarborough Research. We do not just ascertain how many in a gender and age group watch a specific program, cable network or listen to a favorite radio station; we determine which of these vehicles are used by Democrats, Republicans, Independents, or even those who vote in presidential, statewide and local elections.
"SRCP developed an outstanding statewide media plan customized to the special requirements of a rural state and carried it out without a hitch. I believe their radio program was as well executed as any media plan in the history of our state." Senator Pete Domenici, NM
|
|
© 2007 Stevens, Reed, Curcio and Potholm
|
|
|
