Creative Services

Unlike most firms, SRCP has a full-time, in-house creative department with decades of experience producing award-winning advertising.

That means from day one, your campaign will have a team of talented people devoted to taking the uniqueness of your campaign and translating it into impactful, compelling advertising.

We’ll take your story and message, develop a concept, and bring it to life using the most cutting-edge technology and talent in the industry.

From TV and radio, to print and internet, our creative team is ready to provide powerful and persuasive treatments for your campaign.


Media Placement

SRCP’s media division has a staff with a combined 160 years of media-buying expertise. Our goal is very simple: Provide you the best placement at the lowest cost.

  • Experienced aggressive negotiations result in much lower costs to run your advertising;
  • Accurate monitoring of media marketplace so we can notify you when to place media time to get the lowest rate, saving you thousands of dollars;
  • Reliable, daily reports about your opponent(s)’ and outside groups’ advertising buys to help you make the best strategic decisions with your media dollars.
  • Very quick turn-around in a crisis, including placing buys and same-day copy changes;
  • Expert use of cable, metro & rural radio and national, state and local print.
  • Internet expertise – including search engine and behavioral targeting.
  • Accurate monitoring to make certain the correct ads are running at correct times and to ensure free spots for any station mistakes.

In addition to audience demographic research (Nielsen and Arbitron), SRCP also subscribes to Scarborough Research.  We do not just ascertain how many in a gender and age group watch a specific program, cable network or listen to a favorite radio station; we determine which of these vehicles are used by Democrats, Republicans, Independents, or even those who vote in presidential, statewide and local elections.


New Media

The internet accounts for more and more of America’s daily routine.  In today’s fast-paced news cycle, a campaign must have a first-rate new media campaign.  Voters turn to the internet for candidate information, looking at friends online, following stories in local news websites and blogs, checking Facebook, Twitter, and donating and converting to campaign activists.

Utilizing behavioral targeting and existing voter registration information, SRCP targets persuadable voters and supporters to fundraise, build lists and raise our candidates’ online presence.  A unique SRCP approach that employs search engine targeting, that is extremely flexible, blasts the target groups and culminates with a voter saturation program during early voting and the lead up to election day. 

We assist our clients in designing, buying and managing their online advertising efforts to maximize their footprint.


General Consulting Services

What makes a campaign unique?  Certainly the candidate does.  So does the advertising.  But so do the strategy and tactics that are employed.  SRCP is one of the few media firms that offer full-service general consulting services.  These would include:

  • Developing an appropriate campaign plan, complete with theme, strategy, tactics, fundraising, timeline and budget.  Each campaign is different politically and geographically; the plan reflects that simple fact.
  • Assisting the campaign in hiring full-time staff and acquiring the services of other professional consultants in other areas of the campaign.
  • Advising the candidate on all aspects of the campaign.
  • Overseeing the implementation of the campaign from start to finish.


Media Training

The scrutiny of a candidate has never been greater. In this digital age, the camera and microphone are always on and your remarks can be broadcast instantaneously around the district, state or nation by reporters, bloggers and the opposition’s video ‘trackers.’
SRCPmedia offers nationally-recognized coaching and counsel to bring out the best in every candidate so you can confidently and effectively deliver your message in any setting. 

  • Media Coaching:  Develop or hone your skills and instincts to effectively respond to all types of questions from the media.
  • Speechwriting:  Formal and informal speeches can be crafted from scratch or re-worked in cooperation with staff to make them concise, memorable and tailored to the candidate.
  • Public Speaking:  The proper use of gestures, expression, posture, inflection, pausing and pace among other techniques can bring a speech to life.
  • Debate Preparation:  Preparation in delivering the campaign’s messages, parrying with the opponent and developing a sense of timing and tactics can make a difference in a performance.